I help businesses understand users better. All business strategy flows from having a solid understanding of users, whether you call them customers, clients, guests or patients. What are their goals? How do they make decisions? How do they share information? By answering these questions, I can help your business make better decisions about designing and marketing products and services.
I am an analyst at Pure Visibility, an Internet marketing firm in Ann Arbor, Michigan, USA. In my current role at Pure Visibility, I help our clients build their marketing strategy on a firm, data-driven foundation. As a usability professional, I ask, "Who are the users? What do they want to do?" Adopting this perspective not only leads to a better, more persuasive website - it also helps determine what online marketing activities to engage in and how to go about implementing them.
I am also currently the president of the Michigan chapter of the Usability Professionals' Association. Our mission is to promote usability and user-centered design in the state of Michigan. We support local usability professionals as well as draw attention to the amount of usability talent we have in our state through events like the Internet User Experience conference. Advocating user-centered design is an important part of my life, and I am proud to serve as president of this chapter.
You can find samples of my work in my online portfolio. My resume is also available on this site (and in PDF form).