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Michael BeasleyUser Experience stands to gain a lot from web analytics and the mindset that you bring to such tools. Web analytics provides another source of quantitative data about our users and a focus on measurement that can give us greater insight into and accountability for our work. I’m a user experience designer at ITHAKA, where I put this vision to work as well as practice more traditional UX activities.

I have been an officer in the Michigan chapter of the User Experience Professionals’ Assocation, spoken at conferences, and I’m the author of Practical Web Analytics for User Experience.