We got a copy of Baxter, Courage, and Caineâ€™s Understanding Your UsersÂ at work recently. I was one of the reviewers for this book, which was a super-interesting thing to do. Besides getting listed in the Acknowledgments (yay!), I also got a mention as suggested further reading for web analytics. When you start getting recommended by other books is how you know youâ€™ve arrived.