Portfolio

I can help you make great products. The following case studies discuss how I’ve used an evidence-driven approach to doing this for others.

For your first stop, you may want to read about my approach to design. I discuss design principles and process, how they apply in a Lean Startup environment, and some of my deliverables.

UX Design Case Studies

Using Web Analytics for UX

In addition to the case studies above, I have written three articles on the topic of using web analytics for user research, and incorporate case studies into two of them.

Making the Case: Rounding Out Usability Testing with Web Analytics – I discuss how I used web analytics to plan and analyze findings from a usability test with a day care provider’s website.

Power in Numbers: Measuring Usability with Web Analytics – Here I discuss pairing web analytics data with a heuristic evaluation to add context to my findings.