We often find ourselves in situations with limited resources—most often, time. Prioritization is a key skill.
In 2014, we had to do a significant amount of work on the back end of the article page on JSTOR, but there were no resources to completely redesign the user interface. We could make a small amount of changes, and I prioritized what was most important to me.
In this case, based on user research, I knew that the most common actions on the page were downloading the article and viewing the citation. While the design of the new page remained mostly the same, I was able to make these two actions more prominent, knowing that they would have the greatest impact for our users.
For more about the article page, please see consolidating various content view pages on JSTOR.