UX in the Mid-90s: Selling People on UX

The mid 90s (say, 1992-1996 or so) sound like a very interesting time for user experience. My history project has given me the opportunity to talk about this time period – a time period where I was not, let’s say, particularly concerned with UX, web design, or even the Internet, for the most part.

It was during this time period that the modern web browser was invented. Whereas before you connected to servers and downloaded documents, Mosaic, this first browser did, well, pretty much what you would expect a browser to do. Except that it was the first one to do so. Suddenly you could pull up web pages full of text and pictures and follow links to other web pages.

During these years, businesses started hopping on the Internet, more as a matter of prestige rather than a practical need to do any business online. Individual people became interested in building their own websites, and came to the conclusion that they could make some money doing this for other people.

Some of those people that enjoyed building websites are people that I’ve been interviewing. They started web design businesses along with a whole bunch of other people – by the time you got to 1995 and 1996, there was an explosion of web design firms.

Back then, the idea of user experience hadn’t penetrated as widely as it has today. Nowadays, UX is widely known as a critical component of a successful business, such that there’s supposedly a huge demand for UX professionals. Twenty years ago, it was necessary to sell potential clients on the idea of UX, as something that would make a website more successful than a pretty but unusable one, for example. It’s like UX was just one of multiple areas that a web design firm could specialize in.

But maybe that’s the way it’s always been, even today. It sure sounds like everybody is on board with the idea that UX is critical to a successful website, but it’s also an all-too-easy concern to jettison the moment a project runs into trouble.