I’m off to Portugal!
I’m presenting a workshop, twice, called “Web Analytics for User Experience.” It’s the next generation of material I last presented at UXPA 2013. I wasn’t fully satisfied with the direction I went in for that workshop, so when I was invited to UX Lisbon, I decided early on to take the gig very seriously and to start over on the workshop.
I’m satisfied with what I put together. Web analytics is a big, complicated topic. The tools themselves are the most boring part. The magic is in thinking about quantitative data, which is something that UX people don’t necessarily get a lot of experience at. But we can be quite good at it because we tend to be pretty analytical people.
This is my first trip to Portugal and my first trip to Europe and my first time leaving the country in years! It’s going to be exciting.