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\r\n Redesigned ecommerce checkout increased revenue 22%<\/a>\r\n <\/div>\r\n \r\n\t\t
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The Challenge Until late 2015, JSTOR had two services with two separate ecommerce checkouts; a\u00a0newer one with a more effective design, and a considerably older one. They did not share any infrastructure and the older checkout process had a lower conversion rate\u00a0and was prone to technical problems. We decided to merge the two workflows by […]<\/p>\n <\/div>\r\n \r\n <\/div>\r\n<\/div>

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\r\n Improving Conversion Rate with A\/B Testing<\/a>\r\n <\/div>\r\n \r\n\t\t
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We set out to improve the page people see when they find an article in a search engine, land on JSTOR, and then find out they don’t have access to the article because they haven’t logged in yet. To investigate this problem, I gathered data from previous user research on the page and installed\u00a0CrazyEgg to […]<\/p>\n <\/div>\r\n \r\n <\/div>\r\n<\/div>

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\r\n Making Content View Pages Consistent<\/a>\r\n <\/div>\r\n \r\n\t\t
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The content view\u00a0page does a lot on JSTOR. In addition to being the place where users access the article, it\u2019s also the primary place where users find out that they\u2019re not logged in to their university account and are therefore unable to access the content. This page must route people into one of three methods […]<\/p>\n <\/div>\r\n \r\n <\/div>\r\n<\/div>

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\r\n Article View and the Download PDF Button<\/a>\r\n <\/div>\r\n \r\n\t\t
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We often find ourselves in situations with limited resources\u2014most often, time. Prioritization is a key skill. In 2014, we had to do a significant amount of work on the back end of the article page on JSTOR, but there were no resources to completely redesign the user interface. We could make a small amount of […]<\/p>\n <\/div>\r\n \r\n <\/div>\r\n<\/div>